We turn budget into booked calls — measured to the dollar.
36 is a paid-media desk for SaaS, agencies, and professional services. Every campaign is instrumented. Every dial is tuned until ROI runs positive.
Return on ad spend
4.2x
▲ 38.4% vs. prior 30 days
CPA
$76
Conv.
1,284
Spend
$98k
Dials
Avg. ROAS
4.2x
Cost per lead
−52%
Booked / mo
212
Spend managed
$1M
01 / Services
Three channels. One scoreboard.
Each channel is built, tuned, and reported independently — then read as one system.
Meta Ads
Demand capture on feed
Advantage+ builds, retargeting ladders, and creative iteration tuned for pipeline, not vanity reach.
Google Ads
Intent, owned
Search, Performance Max, and Demand Gen structured to catch buyers mid-decision at the highest intent.
Strategy / Consulting
The calibration layer
Offer, funnel, and tracking audits so your media spend has somewhere real to land.
02 / Process
From audit to positive ROI in four moves.
01
Instrument
Full-funnel audit. We wire up tracking and baseline every metric that matters.
02
Build
Campaign architecture, creative, and offers built against your real unit economics.
03
Tune
Weekly optimization. Budgets shift toward what converts, dead ends get cut fast.
04
Scale
Once ROAS holds, we raise the volume and open new channels on the same dashboard.
03 / Proof
"We went from guessing to knowing. 36 rebuilt our Meta account and cut cost per qualified lead in half within two months."
Maria Delgado
COO, Northwind SaaS
"The dashboard made our board meetings honest. Every dollar is accounted for."
James Okafor
Founder, Meridian Studio
04 / Contact
Put your paid budget on a scoreboard.
Book a 30-minute calibration call. We'll walk your current spend and show you exactly where the leak is.